Methodology

These countries have been handpicked by our team by scrutinising prevailing trends in world dynamics. We believe that it is crucial to closely observe both, our closest diplomatic partners as well as perpetual foes. Integrating the news articles published in the P5 nations in our pool of data goes without saying.
To elaborate, China houses 17.72% of the world's population and has a strong presence in Asia, France has influence in Africa and the Middle-East, Russia in Eastern Europe and Central Asia, the UK in Europe and Africa, while the US has an influence worldwide.
Additionally, we have made sure to incorporate at least one powerful nation from each continent which might have a potential or show a tendency to influence narratives of the majority of the mainland, such as Brazil in Latin America. Japan was chosen because of its long history of Special Strategic and Global Partnership with India. Other countries like Australia, Canada, UAE and Singapore made it to the website as they are a home to the huge Indian diaspora.

Strong candidates are Egypt, Indonesia, Sri Lanka, Vietnam If you want to see a country in particular, please let us know on X.

For each country, we select media outlets with the highest readership. Collectively, these outlets represent at least 85% of the total media consumption in that country. This ensures a representative and reliable portrayal of the national media sentiment toward India

Articles are identified using a comprehensive keyword strategy, targeting terms such as “India,” “Indian,” “Bharat,” and “New Delhi”. However, not all results are included. Articles are excluded if they fall under the following categories:

1. False Positives Mitigation:
Articles not actually referring to India (e.g., “Indian Hemp,” Native Americans referred to as “Indians,” or people named “India”).

2. Peripheral Mentions:
Articles in which India is mentioned in passing or as one among many (e.g., a generic list of countries with no specific commentary on India).

3. Sports Results:Articles that solely report sports scores or outcomes without further analysis or context.

4. Celebrity Gossip:
Articles focused on the personal lives of Indian celebrities, particularly from the film industry.

5. Stock Market and Exchange Rates:
Articles primarily discussing market performance or currency values without broader context..

All articles are manually reviewed by trained moderators. No AI is used for sentiment classification, as human judgment is critical to detect subtleties like sarcasm, irony, and contextual nuances.

Our moderation team includes native and proficient speakers of multiple languages. For languages not covered internally — such as Russian and Portuguese — we rely on professional-grade translation software to ensure accurate interpretation and analysis.

The evaluation criterion revolves around a fundamental question: "After reading this article, is my perception of India better, same or worse?". In instances where measuring the perception becomes challenging, the articles are marked as Neutral.

We don't judge if the article is:
- Well written or not.
- Biased or not.
- Composed of fake news or not.
What we measure is how India is portrayed in foreign media.

If you believe a sentiment tag has been assigned incorrectly, please report it here on X (@KutnitiFNDTN). Our team will re-evaluate the article, and if an error is confirmed, the correction will be made within 48 hours

Kutniti Watch is a neutral, open-data platform. We do not manipulate outcomes. If the sentiment appears skewed negatively, it reflects the current global media landscape.
For in-depth macro analysis and context, we encourage you to visit our YouTube channel